Alley-Oop was founded in 2008 as Hoopstarz Basketball, a basketball program serving kids ages 3-12 in camps and classes in a year-round setting.  

“ADAM IS A PRO. He has all certifications and qualifications, but what makes the IDEAL Program work is his love of basketball and his love for the kids.”

Alley-Oop has grown from a home-town camp to a turn-key youth basketball program for athletic clubs, schools, recreation departments or other entity with an all-in philosophy of training, mentoring, and consulting.


We are dedicated to the positive development of life skills and basketball.  Strong and defined individuals play an important role in our community’s future. At Alley-Oop, we strive to create lasting relationships through the love of sports.

We offer a standardized basketball training program that empowers youth to excel with confidence, passion and fun. Our I.D.E.A.L. Coaching Philosophy & I.D.E.A.L. Training Method is a personalized approach that guarantees our players’ and coaches’ success. We are an organization that works with a diverse group of players. Treating each person with equanimity and compassion is what makes the Alley-Oop model unique and stand apart. We are confident that your son or daughter will benefit from our proven approach to coaching.

Head Coach – Adam Dallas

Adam Dallas, owner and founder of Alley-Oop Basketball, is a product of his company’s philosophy that critical life skills can be taught through the game of basketball.  Coach Dallas prioritizes his players’ capacity for teamwork, focus, patience, and self awareness.  His goal is to develop equanimous players that are both gracious in defeat and humble in victory.

Coach Dallas has employed these skills in his own life and player history.  In High School he was an outstanding three sport athlete who received awards for his outstanding performance and dedication to basketball, football and baseball.  Perhaps more importantly, he applied the skills he gained through athletics to develop himself professionally in real estate and, of course, at Alley-Oop.

Message from Coach Dallas:

“I believe we can achieve whatever we can conceive! I teach coaches how to help people believe in themselves.  The IDEAL system helps coaches quickly uncover what is limiting that potential.” 



  • International Fitness Professionals Association (IFPA) Certified Basketball Conditioning Specialist
  • IFPA Certified Strength and Conditioning Specialist
  • USA Basketball GOLD Coaching License
  • American Coaching Academy Youth Coaching Certification
  • Youth Basketball Coaching Association (YBCA) Level 1 Certified
  • Strong coaching history at all levels of youth and high school play
  • National Federation of State High School Associations Certified Coach
  • California Bureau of Real Estate (CalBRE) License #01354382

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